Seen

What I saw while making brands.

Each one counted, with its sources, beside the brand I was making when I saw it.

10 October 2026 · 8 minutes

How small can the small print on a can be?

The T and the Y of TWENTY, larger: the capital stands 1.713 mm, short of Ardagh’s 1.75 mm; the two letters come within 0.108 mm, short of the 0.2 mm Ardagh and NOMOQ ask.The Osmunda can, deep green with its pale fern, standing in its fern wood at noon: a render from its story

On a dark can, the law is never the rule that decides your small print. The press is.

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Seen while making Osmunda